Breaking: OpenAI is pondering “drastic” price cuts.

And that’s a sign of weakness

Gary Marcus@GaryMarcus

🚨 OpenAI pondering big price cuts, per WSJ scoop:

3:35 AM · Jun 11, 2026 · 9.2K Views

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14 Replies · 27 Reposts · 143 Likes

Here’s the scoop itself:

To longtime readers here, this should come as no surprise, because it fits 100% with bullet point three in the premortem I wrote of OpenAI in January 2024:

[Rare note for nonpaying customers: I am inserting a paywall here; it’s only the fourth time I have ever done so, and I don’t plan to do so a lot. But I believe that prescient analyses like the one above I made in January 2024 have considerable value, and I hope you will consider supporting my work, if you aren’t already. If you already are, I am grateful! Your supports means a lot to me.]