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Clarice Assad's avatar

I am an artist and a mother, and I am feeling extremely worried about the current state of the world. As much as I hate to admit it, I feel powerless when it comes to making a difference. I know there are many others like me who care deeply about the issues at hand, but we don't know where to begin when it comes to advocating for change.

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Emma M.'s avatar

The reality of everything you've been writing hit me the other day when I was looking into buying a common household item—a bug spray, what with it starting to get hotter where I am—and doing as I always do when buying anything, I tried to do a little research first, searching for some reviews or info on what people say works best.

I was halfway down reading a list of reviewed items that popped up in the search results when I realised what I was reading was unmistakably written by ChatGPT, with its characteristic writing style repeating through each "review" and none of them written by a human, with sentences like (e.g.): "When considering to purchase a X, there are a few things to consider. First..."

Amazed, I went back to look at the other results only to realise almost all of them had to be brand new AI spam sites pumped up in the results by SEO tactics, or perhaps copying other websites' metadata to displace them as I recalled seeing a CEO mentioned as doing (probably from this publication). It was not long ago every result was written by a human; now, I could scarcely find a single search result that was.

I had slightly more luck looking for a vacuum cleaner finding human reviews. On the other hand, I was looking for some new cat toys and found AI cats (of course never labelled) mixed into video results and marketing images (formerly photos).

What is the world coming to when there is so much junk AI "information" to wade through making everyday purchases? And if businesses can so quickly pollute the Internet with junk on things that don't matter that much, what are the better motivated like states, intelligence, their stakeholders, and other political actors doing that I haven't noticed? If business is doing it, they must be.

The consequences of LLMs are not a future issue but a present one, and the way they're being used is mortifying, drowning the Internet in a sea of crap.

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