49 Comments
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Gerben Wierda's avatar

Brilliant.

As it turns out, humans have been creating slop too, longer than AI has. It's either 'cheap' masquerading as 'journalism' or it is 'entertainment' masquerading as journalism. But journalism. it is not.

RCThweatt's avatar

Difference is, now they don't even have to write it, just "prompt" it.

Chris's avatar

Agree with the basic premise. But I don’t think most journalists are involved in some sort of anti-democratic, wealth aggregation scheme. A more simple explanation is that “CEO says a cool thing!” is likely to get more clicks than “CEO says a cool thing, but it probably won’t happen”. It can also be churned out more quickly, which is a necessity given more and more compressed news cycles.

ignag's avatar

Agreed 100%. It’s the economic model and incentives for online content. It’s expensive to research and interview people and gather evidence to support a viewpoint. It takes little time or effort to post an opinion or other things like ‘ceo said’. Plus outlandish or inflammatory content get the most clicks anyway, rather than measured and carefully researched journalism.

There is a lot of FUD and unsubstantiated hype around AI precisely because of this dynamic, as Gary has been carefully pointing out here for some time.

Alex Tolley's avatar

It is also "access journalism". The same problem some financial analysts get themselves into to get access to CEOs and CFOs. They cannot provide the context otherwise; they will lose their coveted access.

Patrick Sharbaugh's avatar

That is precisely the point that Gary makes in bullet point number 3.

jibal jibal's avatar

This is a naive view. News organizations are corporations with policies that reporters must follow, largely enforced by editors.

Kate Fall's avatar

Whatever happened to journalists with contacts and rolodexes? In the bad old days of actual writers, journalists would have already developed contacts with experts in their field.

nAxis's avatar

💯 -- its engagement farming all the way down.

Jeffrey L Kaufman's avatar

Then there is good journalism: The Marcus interview today on public radio was high quality and engaging.

TheAISlop's avatar

Think hard readers, are you a stenographer or a journalist?

Bruce Cohen's avatar

At the risk of being snide I point out the resemblance between “CEO fluffing” and the “.psychics’” predictions on the front pages of the tabloids on the checkout counters of supermarkets.

Michael Bolton's avatar

"sort of alternative reality journalistic simulacrum that kind of looks like journalism, but genuinely isn't interested in any context or truth that upsets the apple cart."

Interesting parallel to GPTs, that.

Maria Trepp's avatar

Love this article!

Romeo Lupașcu's avatar

This ass kissing behavior is like have been copied from the behavior of the comunism that I knew in my youth back to the times of Cheausescu.

In fact I think the communists had a resemblance of common sense compared to this situation here and now in a dog eats dog world of capitalism.

What does this mean is that the problem is all human an common to any society.

The "backbone" problem.

Alex Tolley's avatar

Like the courtiers flattering the monarch/dictator/(other top leader who can grant boons). If only POTUS's future would be analogous to that of Louis XVI's/Napoleon's.

richardstevenhack's avatar

This ESPECIALLY applies to ALL of the AI CEOs.

I pay zero attention to what Altman, Amodei and Jensen Huang say.

The other and much worse example is: "President said a thing". And this is REALLY bad with Trump, who seemingly can not utter one single true word.

jibal jibal's avatar

And his cabinet.

Alistair Alexander's avatar

I am always surprised when people complain that the media is biased to the left or the right.

the media is biased towards power. because power is where the information is. and they'll do anything to fluff up that power - to get any information they can get.

even if its disinformation....

jibal jibal's avatar

That means that it's biased to the right. Remember that "right wing" referred to the part of the French legislature made up of aristocrats. The right is fundamentally associated with the accumulation and use of power.

Alon Rozen's avatar

It's not just "CEO" it's anyone with a strong opinion and a lot of followers ... it's just modern poor journalism - no context, no depth, no counterfactuals, no critical analysis... Just "this is what he/she said".

Schroedinger's Octopus's avatar

The most unbearable (for me) is musk. musk said this ! musk said that ! the stupider, the merrier. but always - an intend. And nobody talks about the intend (or tries to figure it out). But of course, nothing being said is sincere. it's always a message .. to someone. And / or an obfuscation. I would actually love to see him in court. With people asking real questions, and no escape route.

Brandon Mull's avatar

Go watch the video I posted. The outlandish B.S. is completely strategic.

Brandon Mull's avatar

Im just going to increase awareness with this video here: https://youtu.be/Wup4KMjVkiY?si=61FHTYQsZAtZ2gu7

jibal jibal's avatar

Excellent ... I hope Gary takes note of this.

C. King's avatar

It's insulting to even call it "journalism." They are only defining different versions of glorified press releases aka propaganda hiding under Orwellian titles and word games.

Albert Inkman's avatar

This is exactly what Babel did to tech journalism in 2023: auto-generate 50 'AI is going to change everything' thinkpieces per week, post them everywhere, and watch the click revenue roll in. The human writers couldn't keep up, not because they weren't fast enough, but because they couldn't stomach the fraud. The real cost isn't just bad takes—it's that actual analysis gets drowned out by volume-driven nonsense. I'd link to a thread on this but the site's down for maintenance.